000			07115nad a22005537i 4500
003			CO-SiCUC
005			20240608110225.0
008			181002b2022 xxu||||| |||| 00| 0 spa d
040			_aCO-SiCUC _bspa _cCO-SiCUC _erda
090			_bEC-09112 2023
100	1		_aBlanco Rocha, Stefany Paola _4aut _eautora _953603
245	1	0	_aPlan de Negocio SKARLETT - Multiverse of Entertaiment / _cStefany Paola Blanco Rocha, Roider José Flórez Buelvas y Paula Andrea Royeth Banquet ; director, Néstor Bravo Chadid.
264		1	_aSincelejo : _bCorporación Universitaria del Caribe - CECAR, _c2023.
300			_a4 MB : _a91 páginas ; _bgráficas, ilustraciones, tablas
336			_2rdacontent _atexto _btxt
337			_2rdamedia _acomputadora _bc
338			_2rdacarrier _arecurso en línea _bcr
347			_2rdaft _aPDF
502			_aTrabajo de grado _b(Economista) -- _cCorporación Universitaria del Caribe. Facultad de Ciencias Económicas y Administrativas. Programa de Economía. Sincelejo, 2023.
510			_aAccenture. (2018). "Personalization Pulse Check". https://www.accenture.com/content/dam/accenture/final/a-com-migration/pdf/pdf83/accenture-making-personal.pdf
510			_aBelloso, J. C., & Ivars, J. (2014). Marketing de destinos turísticos. Ediciones Pirámide. https://www.edicionespiramide.es/libro.php?id=4426859
510			_aBlair, J. P., & Pitcher, M. A. (2016). Local Economic Development: Analysis, Practices, and Globalization. Routledge. https://scholar.google.com.co/scholar?q=Blair,+J.+P.,+%26+Pitcher,+M.+A.+(2016).+ Local+Economic+Development:+Analysis,+Practices,+and+Globalization.+Routledge. &hl=es&as_sdt=0&as_vis=1&oi=scholart
510			_aBrady, J., & Ebbage, A. (2012). Environmental Management in Organizations: The IEMA Handbook. Routledge. https://www.routledge.com/Environmental-Management-in-Organizations-The-IEMAHandbook/Brady-Ebbage-Lunn/p/book/9781849710626
510			_aDunning, J. H. (1993). The Globalization of Business: The Challenge of the 1990s. Routledge. https://www.routledge.com/The-Globalization-of-Business-Routledge-Revivals-TheChallenge-of-the/Dunning/p/book/9781138820753
510			_aEventbrite. (2018) "The Power of Personalization: Music fans want customized experiences, and they're willing to pay for them". https://www.eventbrite.com/blog/the-power-ofpersonalization-music-fans-want
510			_aForbes. (2018). The Future of Personalized Entertainment. https://www.forbes.com/sites/forbestechcouncil/2018/06/29/the-future-of-personalizedentertainment/?sh=1ebc7d5e5d69
510			_aHarvard Business Review. (2018). The Age of Personalization. https://hbr.org/2018/03/the-ageof-personalization
510			_aInternational Journal of Contemporary Hospitality Management. (2019). The influence of personalized music on customer emotions and loyalty in the hospitality industry. Recuperado de https://www.emerald.com/insight/content/doi/10.1108/IJCHM-02-2018- 0094/full/html
510			_aMusic Business Worldwide. (2019). Why Personalization is the Future of Music Streaming. https://www.musicbusinessworldwide.com/why-personalization-is-the-future-of-musicstreaming/
510			_aNielsen. (2018). Total Audience Report: Q2 2018. https://www.nielsen.com/wpcontent/uploads/sites/3/2018/10/q2-2018-total-audience-report.pdf
510			_aPan, N., & Xu, H. (2011). The Effects of Personalization on Customer Satisfaction and Loyalty. Journal of the Academy of Marketing Science, 39(2), 172-183. https://www.researchgate.net/publication/267298404_The_Influences_of_Service_Pers onalization_Customer_Satisfaction_and_Switching_Costs_on_E-Loyalty
510			_aSingh, S., Chugh, P., & Singh, V. (2020). Customized Entertainment - A Paradigm Shift in Entertainment Industry. International Journal of Innovative Technology and Exploring Engineering, 9(6), 286-289. https://www.researchgate.net/publication/371576481_A_Paradigm_Shift_in_the_Entert ainment_Industry_in_the_Digital_Age_A_Critical_Review
510			_aSanwal, A., & Sinha, J. (2017). Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy. Wiley. https://www.wiley.com/enus/Optimizing+Corporate+Portfolio+Management%3A+Aligning+Investment+Proposa ls+with+Organizational+Strategy-p-9781119196860
520	3		_aLa propuesta comercial SKARLETT es proporcionar servicios de entretenimiento con música en vivo de acuerdo con la preferencia del cliente. Para hacer esto, se cuentan varias opciones de música como Reggaetón, Champeta y otros géneros populares. La idea es crear una experiencia de entretenimiento única y personalizada para cada cliente. Para lograr este propósito, necesitará expertos en música y entretenimiento que puedan adaptarse a varios gustos y gustos de los clientes. Intento crear un ambiente agradable y divertido de que la música sea un hilo de experiencia. Se proporcionan varias opciones de entretenimiento, desde fiestas privadas hasta eventos corporativos con el objetivo de proporcionar servicios a varios espectadores. Para hacer esto, hay una amplia gama de canciones que se actualizan regularmente y un estilo musical para mantener la frescura y la novedad en las propuestas de entretenimiento. La idea es proporcionar un servicio personalizado y de alta calidad que permita al cliente sentirse cómodo y disfrutar de experiencias únicas e inolvidables. Intenta crear una atmósfera divertida con la parte de la música, que es el centro de atención. _cEl trabajo.
520	3		_aSKARLETT's commercial proposal is to provide entertainment services with live music according to the client's preference. To do this, there are several music options such as Reggaeton, Champeta and other popular genres. The idea is to create a unique and personalized entertainment experience for each client. To achieve this purpose, you will need music and entertainment experts who can adapt to various tastes and tastes of customers. I try to create an enjoyable and fun environment that music is a thread of experience. Various entertainment options are provided, from private parties to corporate events with the aim of providing services to various spectators. To do this, there is a wide range of songs that are regularly updated and a musical style to maintain freshness and novelty in the entertainment proposals. The idea is to provide a personalized and high quality service that allows the customer to feel comfortable and enjoy unique and unforgettable experiences. It tries to create a fun atmosphere with the music part, which is the center of attention. _cEl trabajo.
590			_aEconomía
650	1	7	_aMúsica. _2armarc _91538
650	1	7	_aEntretenimiento. _2armarc _953604
650	0	4	_aClientes. _93064
653			_aEntretenimiento.
653			_aCalidad.
653			_aMúsica.
653			_aAtención.
653			_aGéneros de música.
700	1		_aFlórez Buelvas, Roider José _4aut _eautor _953605
700	1		_aRoyeth Banquet, Paula Andrea _4aut _eautora _953606
700	1		_aBravo Chadid, Néstor _4dir _edirector _944524
942			_2Signatura Local _cTE
999			_c36024 _d36024